Communication experts are aware ! They have just rewarded PANORAMA for this ambitious production which brings to life the legends and emblematic figures represented on the brown panels that line the networks of APRR and AREA.
The recipients of APRR had a lot to do on September 21 and 22 at the Théâtre Marigny in Paris, during the third edition of Strategies Festival which promotes the best communication operations of companies and agencies in France.
Things were already off to a good start on Tuesday evening, since APRR was then awarded a silver prize for editorial communication, for its PANORAMA podcast, in the presence of Martin Quenehen and Nicolas Vanbremeersch, respectively co-author of the podcast and president of the Spintank agency which is APRR’s partner.
APRR hits the mark
The next day, APRR doubled the bet for PANORAMA by receiving the Gold prize for Brand content (corporate content).
The festival jury thus intended to reward a program deemed original and ambitious, highlighting a brand at the service of its stakeholders in the territories.
This podcast was created just over a year ago by Nicolas Cote, Communications Director for Eiffage motorway concessions in France.
PANORAMA finds with this consecration, awarded by the biggest names in Communication, recognition of choice among more than 150 candidates.
For Gold (audio/video content category) the jury came from the business field (Stihl France, EDF, etc.) and major agencies (Brainsonic, Jellyfish, etc.).
For Silver (support or external communication device category), the jury was also made up of major companies (Colas, Naval Group, Danone, etc.).
Since the first episodes of PANORAMA went online last spring, some 150,000 plays have been recorded.
This result is historic for a business podcast, which places it among the great successes of the year.
This audio content narrated by Denis Podalydès of the Comédie-Française has also been designated “Coup de coeur” by Apple podcast, “Podcast selection of the week” by OBS” and “Selection to listen to” by Guide du Routard.
So many expressions of interest which were noted by the professionals and which made APRR's candidacy for the Grand Prix Strategies credible.
Let’s listen to PANORAMA :