After featuring its employees in 2008, SEAT has decided to go for the drivers of its vehicles in a commercial.
On 25 and 26 February, APRR and the Volkswagen Group invited travellers taking a break at the Chien Blanc service area (A6) to swap their vehicles for a SEAT until the next service area (La Forêt).  

Storytelling on the motorway
The improvised testers were filmed during the approximately thirty kilometre trip and their reactions in traffic were recorded. At the same time, a flatbed truck transported their personal vehicles to the finish area.
These live, truthful testimonials will be broadcast in May in cinemas, on TV and on the web. The stories will also be screened internally at SEAT, during conventions and events.

Photo - Chien Blanc service area, en route on an impromptu test drive in a SEAT on the A6-Nord motorway