This site, which can be reached by the A71 motorway via Montmarault, will be receiving assistance for the organisation of its annual exhibition. “A way of improving the human dimension of the motorway” contends Thierry Decorsier, head of institutional relations at APRR.
 
“We don’t necessarily expect an immediate return” he continues, adding that, while APRR incurs money through patronage, it enjoys a 60% tax exemption.
 
A three-year agreement was also signed in 2016 with the Jeanne-d'Arc Vichy-Clermont Métropole basketball club, on the occasion of the opening of the A719 motorway between Vichy and Clermont-Ferrand. A route that is intended to welcome the team and its supporters for the home matches that are played in the two towns in turn.
 
 
Targeted actions
“Where appropriate, APRR’s sponsorship supports initiatives or projects of a sporting or cultural nature in the regions served by our network, in which our employees are involved,” notes Hélène Grimaldi, head of communications, development and external relations.
“This enables us to raise our profile and to present ourselves in a different light.”
 
This was the case with the Baroque music festival in Valloire, in the Savoie department, the second edition of the gourmet weekend at the Chat perché in Dole and the last world rowing championships held in Aiguebelette (Savoie) in 2015.
 
In the end, it is a matter of continuing to firmly establish APRR & AREA in the heart of the regions they pass through, by means of a targeted policy of sponsorship and patronage.